Moosend Review – Is the Free plan best for you?

Disclosure: This article may contain my affiliate links. I will earn a small commission if you click and buy any product through my affiliate links on this article. You will pay the same price whether you buy through me or directly from the company. However, if you buy through me, you will also get additional cool bonuses from me (check below). Thanks for your support.

Moosend Review Summary

Our Rating:

  • Moosend is an email marketing app.
  • It has drag & drop page builders to build newsletters, forms and landing pages for creating email campaigns.
  • There are templates for newsletters, landing pages, forms and automations.
  • Forms can be embeded to websites as inline, popups, floating bars, etc.
  • You can tag and segment leads and customers and create automations.
  • With the Free lifetime plan you can have 1000 subscribers.
  • Your emails will not have their branding.

A few years back I was searching for a good email autoresponder for my blog. I tried Mailchimp, GetResponse, Mailerlite, ActiveCampaign, and Moosend.

I wanted one which allowed maximum subscribers and had the lowest price. I settled with Moosend in the end.

This Moosend review will tell you why.

But before I tell you about what I found about Moosend, let me give you a short primer on what is email marketing and why we need an email marketing app.

Why do we need an email marketing app?

So, why do we need an email marketing app, if we can write emails with any email app or service?

Well, if you use an email app such as Gmail, Outlook, Yahoo Mail, etc., they do not allow you to use your company name in your email address.

If you use such a generic email app, you will have an email address like [email protected] or [email protected], etc.

That doesn’t look very professional, does it?

But, if you use an email marketing app, you can have email addresses as [email protected]

This not only looks professional but creates a sense of trust in the mind of the recipients.

But, having a professional email address is just one of the benefits of having an email marketing app. There are other benefits too, such as –

  • You can send bulk emails automatically.
  • You can send newsletters automatically.
  • You can collect leads using email forms.
  • You can tag the leads.
  • You can build different lists based on leads or customer’s actions.
  • You can send different emails to different lists automatically.
  • You can send emails based on your leads actions.
  • You can send transactional emails.
  • You can create an email sequence, based on the actions, to convert leads into customers.
  • You can build email templates.
  • You can do A/B split tests.
  • You can get reports like opens, clicks, bounce rates, devices, etc.

The only thing you cannot do is receive emails.

For that, you need to have a separate email app that hosts your email inbox.

You can either get your email inbox with the hosting service you use to host your website or you can host it somewhere else.

So, we need an email marketing app to get leads and convert them into customers. We can also send transactional emails through an email marketing app.

An email marketing app is actually indispensable for any business.

What is Moosend?

Moosend is an email marketing app.

With Moosend you can –

  • Create email pages by a drag & drop page builder.
  • Send one-time emails to communicate with your leads and customers.
  • Send newsletters automatically.
  • Collect leads through Subscription Forms and Landing Pages.
  • Create different lists.
  • Send different emails to different lists and segments.
  • Create automation rules to send emails based on subscriber activity.
  • Get reports like emails sent, emails opened, links clicked, locations, etc.

The company was founded in 2012. It was acquired by Sitecore in 2021.

Sitecore is a software company based in San Francisco, California. It has offices worldwide including Australia, Sweden, Japan, Canada, Germany, Singapore, France, Belgium, Malaysia, China, Indonesia, Hong Kong, Middle East, India, etc.

Moosend has an impressive client list such as WWF, Dominoes, Ogilvy, Vogue, TedX, Fox, SAP, GQ, Gucci, etc.

But what about their deliverability rate?

Does Moosend have a good deliverability rate?

The main concern that one should have before using an email marketing app is deliverability.

If your bulk emails land in the spam folders of your recipients, then there is no use in sending emails, right?

So, how does Moosend handles this issue?

Well, for an email marketing app, it is important that their IPs are not blacklisted by the spam filters. They do an exercise at the beginning called “warm-up” which builds the reputation of their IPs with the spam filters.

And then they maintain that reputation by implementing strict rules against spamming which the users of their service have to follow.

They also encourage their users to follow the best practices which will increase the reputation of their IPs.

For a start, I looked into Moosend’s Anti-Spam policy. Moosend seemed to have the usual rules that are required to maintain a healthy IP reputation.

Next, I looked at some of the case studies done by third parties.

The EmailDeliverabilityReport website had some interesting stats. Their experiments showed Moosend to have an 87% success rate of your emails not landing in the spam or junk folders.

email marketing app case studies
Fig.1 Email marketing app case studies

They are behind ActiveCampaign, GetResponse, Klick-Tipp, and Mailjet, all of which has 90% success rates. CleverReach, CampaignMonitor, Hubspot and RapidMail have success rates between 88% and 89%.

Moosend deliverability rates were the same as Aweber, Mailchimp, Mailify and ConvertKit.

They are better than Sendinblue, MailerLite, ConstantContact and others.

Sender Score, a reputed agency for coming out with reports on email deliverability, has given a 98% deliverability rate for Moosend.

EmailToolTester has given Moosend a score of 88.7%.

Actually, email deliverability is a result of many factors.

Although it differs from one email marketing service to another, it also depends a lot on the senders themselves.

Beside Server/IP reputation and domain reputation, email deliverability also depends on the Sender Reputation and Email Engagement metrics.

Configuring SPF/DKIM is also a very important factor for email deliverability.

So the responsibility of having higher email deliverability lies both on the email service company as well as on the senders themselves.

I found Moosend to be doing its part in maintaining the reputation of their IPs.

They are also actively educating their users on how to follow the best practices through their articles and videos.

Moosend features

Moosend has almost all the standard email marketing features that an email marketing app should have.

Let’s have a look at them.

1. Campaign Builder

moosend review - email templates
Fig.2 Moosend email templates

You can start with Moosend by creating an email campaign with the email page builder.

You can build an email page from scratch or from a template.

There are 66 email templates categorized into various categories such as articles, Black Friday, cart abandonment, e-commerce, food, greetings, Halloween, menu, personal, product, real estate, shopping, etc.

When inserting an image you can use the Image Picker tool to place an image from your device, an URL, Unsplash, Giphy, Facebook, Google Drive, Dropbox, Instagram, or One Drive.

So, you can design an email for any occasion or for cart abandonment or e-commerce.

2. Lead Generation

moosend form templates
Fig.3 Moosend form templates

To build your list you need forms and landing pages.

In Moosend, you can create different types of forms to collect leads.

You can create pop-up forms, inline forms, floating bars, floating box or a full-page form.

There are 12 form templates to build your forms.

You can also create landing pages to generate leads.

The landing page builder is more or the same as the campaign builder. You can drag & drop blocks and elements on the canvas to create a landing page from scratch or use one of the templates.

You can also add Facebook pixels, Google Analytics pixels, custom fonts, javascript, etc. on the landing page.

You can organize the landing pages you have created with labels.

You can also get a Free SSL for the landing page.

You can add the landing page to your website using the free WordPress plugin.

3. Mailing List

moosend mailing list dashboard
Fig.4 Moosend mailing list dashboard

You can create a mailing list to put the leads you have collected through your forms and landing pages.

You can then send emails in bulk to all the members on the list.

You can set up a mailing list in Moosend to collect details of your leads like name, email, address, mobile, etc.

You can view the members in your lists, delete members, add members, etc.

You can also create segments to put your leads into a mailing list according to the actions they have performed on your website or in the emails you have sent to them.

Segments are basically like tags, which you use to tag a lead and create groups or segments.

For example, you can set a condition that if someone has viewed a product for X number of times, then segment that person into a separate mailing list called “Interested”.

4. Automation

Fig.5 Moosend automation recipes

You can create an automation to send emails based on your conditions.

Automation is a set of conditions set up to send emails.

For example, you can set up a condition that, when a lead is added to a list, send them a “welcome” email immediately. Then after one day send him/her another email and so on.

You can create automation from scratch or pick one from the Automation Recipes or pre-made automation.

There are 18 Automation Recipes at the moment like abandoned cart, happy birthday, join the newsletter, onboarding email sequence, retargeting email based on weather, special offer reminder, etc.

5. Reports

Fig.6 Moosend reports and tracking

You can see different reports of your campaigns by emails sent, emails opened, emails not opened, links clicked, emails bounced, emails unsubscribed, device, browser, operating system, email client and locations.

6. Integrations

moosend integrations
Fig.7 Moosend integrations

Moosend currently integrates with, WordPress, Zapier, Mailchimp, Google Contacts, Salesforce, Optimonk, Report Garden, Drupal, Socital, NeverBounce, Quick Email Verification, Bouncer, LeadsBridge, Hyperise, Continually, and ConvertBox.


There is detailed documentation on connecting Moosend with other apps through the Moosend API.

8. Resources

Fig.8 The training resources

f you click the Resource tab on their homepage you can go to their Blog, Academy, Webinars, Infographics and Extra Tools sections.

The blog has written articles on using Moosend for email marketing.

The Academy has video courses on using Moosend for email marketing.

You can also download webinars to learn using Moosend successfully in your business.

You can also learn to use Moosend successfully through infographics.

There are ebooks, cheat sheets, templates, etc. in the Extra Tools section.

Moosend Pricing

Moosend pricing plan is based on the number of subscribers in your email lists.

As the number of subscribers increases, prices also increase.

Up to 1000 subscribers, there are three pricing plans – Free, Pro and Enterprise.

Have a look below at the features of these three plans.

Moosend Pricing

Annual Payment Plans Upto 1000 Susbcribers

  • Free
  • $ 0.00 / Lifetime
  • Unlimited Campaigns, Forms & Templates
  • Unlimited Automations
  • Unlimited Tracking, Reports & A/B Testing
  • Integrations, API, Email/Chat Support
  • No Branding
  • No Transactional Emails
  • No Custom Reports
  • No SMTP
  • No SSO,SAML, Dedicated IP, Priority Support
  • Sign Up
  • Pro
  • $8/ month
  • Unlimited Campaigns, Forms & Templates
  • Unlimited Automations
  • Unlimited Tracking, Reports & A/B Testing
  • Integrations, API, Email/Chat Support
  • No Branding
  • Transactional Emails
  • Custom Reports
  • SMTP Available
  • No SSO,SAML, Dedicated IP, Priority Support
  • Sign Up
  • Enterprise
  • Custom
  • Unlimited Campaigns, Forms & Templates
  • Unlimited Automations
  • Unlimited Tracking, Reports & A/B Testing
  • Integrations, API, Email/Chat Support
  • No Branding
  • Transactional Emails
  • Custom Reports
  • SMTP Available
  • SSO,SAML, Dedicated IP, Priority Support
  • Sign Up

If you have more than 1000 subscribers, there is no Free option. You have to choose between Pro or Enterprise.

Here is the pricing plan for the Pro option beyond 1000 subscribers.

  • 1000 to 2500 subscribers – $20/month.
  • 2500 to 4000 subscribers – $24/month.
  • 4000 to 8000 subscribers – $32/month.
  • 8000 to 10000 subscribers – $44/month.
  • 10000 to 25000 subscribers – $100/month.
  • 25000 to 50000 subscribers – $164/month.
  • 50000 to 75000 subscribers – $208/month.
  • 75000 to 100000 subscribers – $312/month.
  • 100000 to 150000 subscribers – $468/month.
  • 150000 to 200000 subscribers – $608/month.

If you opt for paying annually instead of monthly, the prices are cheaper.

They also have a credit system, which is basically a pay-as-you-grow plan.

You can buy credits and pay only when you send emails on a per email basis. 1 Credit equals 1 email.

If you use the credit system, you will get all the features of the Pro plan.

Do they offer any refund?

There is no provision for any refund.

Is Moosend good?

When I was looking for a good email marketing app for my blog, I looked at Mailchimp, GetResponse, Mailerlite, ActiveCampaign, and Moosend.

I was not familiar with Moosend, but I knew the names of the others.

Email deliverability and a Free plan were priorities for me.

There was no Free plan in GetResponse and ActiveCampaign. So I had to choose between Moosend, Mailchimp, and Mailerlite.

Here is what I found:

Moosend Mailchimp Mailerlite
Free Subscribers 1000 2000 1000
Unlimited Campaigns 10000/month
Unlimited Forms
Templates Basic Landing Pages only
Automation Single-Step
Reports Basic
A/B Split Tests
Remove Logo
Transactional Emails
Landing Pages
Custom Domains
Email/Chat Support First 30 days only Email only

As you can see that it was a close call between Moosend and Mailerlite.

Mailchimp, the “grand old daddy” among email marketing apps was nowhere near to Moosend and Mailerlite in terms of the features. The only good thing about them is their 2000 subscriber count in the Free plan.

I also found another email marketing app called

I was attracted by the very generous 2000 subscriber limit in their Free plan.

However, did not deliver my emails to many inboxes like Outlook, AOL, and Yahoo. So I never used it.

I had to choose one winner in the end.

I chose Moosend mainly because of two reasons, which are –

  • Moosend’s deliverability rate was better than Mailerlite.
  • Moosend doesn’t put their branding in the emails in the Free plan.

Here is the Moosend pros & cons from my experience on using it.


  • Great email deliverability rate.
  • 1000 Free subscribers
  • Almost all features available in the Free plan
  • No logo branding.
  • Lots of email templates
  • Many types of subscription forms
  • Many automation recipes
  • A/B split tests
  • Customer tracking and reports
  • Both email and chat support


  • No landing pages
  • No custom domains

How’s the support?

I have used their chat support and found it to be satisfactory.

But the chat support is not 24X7.

I have also used their email support.

They usually reply within 2 days on average.

The Moosend alternatives

Mailerlite is the only good alternative to Moosend.

But as I wrote above, you have to compromise with them putting their logo on your emails.

The only good thing I found about them, compared to Moosend is that they have landing pages in their Free plan.

But I do not really care about landing pages.

They also do not have email templates, A/B Split tests, and chat support.

But, if you do not care about these you can go with them.

What was my strategy for using Moosend?

Here is the strategy which I had when I chose Moosend.

moosend strategy
Fig.9 How you should use Moosend

Should you sign up directly at their website?

Never sign up directly at their website or else you may miss good offers from their affiliates.

Should you sign up through my affiliate link?

I always give useful bonuses to all my readers.

It is my way of saying thanks for signing up through my affiliate link.

Here are the goodies you get when you sign up for Moosend through me.

moosend gifts


Moosend has been my go-to email automation app for the last 3 years.

I saw it being developed and grow to a professional brand.

But what amazed me is that the company always was eager to help me whenever I needed it.

That’s my personal experience.

I have also found Moosend to be growing their knowledge base constantly. I could now find articles and videos for things that I wanted to learn, which were not there before.

So, I think that Moosend is a well-managed company. And now that they have been acquired by Sitecore, they will up the game.

They already have a killer USP in that, they do not brand emails with their logos in the Free plan.

It’s a huge thing to have in a Free plan.

In fact, I have not seen any other company do that in their Free plan.

Combined, with the 1000 subscribers allowance, Moosend has definitely created a stir in the email marketing space.

I would definitely earn a small commission if you upgrade to one of their paid plans, but I am not writing this article for the sake of promotion only.

I was just another marketer like you, who was searching for a good Free email marketing app not too long ago.

I found Moosend. It ticked all the right spots. And I loved working with it.

I am sure you won’t go wrong if you do the same.