KWFinder Review – Is it the best keyword research tool?

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KWFinder Review Summary

Our Rating:

  • KWFinder is a keyword research app.
  • Based on a seed keyword, it suggests Related keywords, Autocomplete keywords and Question keywords.
  • KWFinder is a part of a suite of 5 SEO apps.
  • The other 4 apps are SERPChecker, SERPWatcher, LinkMiner and SiteProfiler.
  • SERPChecker analyzes the Google SERP for a given keyword.
  • SERPWatcher tracks keyword ranks for a website.
  • LinkMiner is for backlink analysis.
  • SiteProfiler is for analyzing the keywords and backlinks of the competitors.
  • Prices starts at $29.90/month for all the 5 apps

My search for an affordable keyword research tool

Keyword research is one of the most important aspects when writing blogs.

Without the right keywords, your articles will never rank on the first page of Google.

And if your articles do not rank within the first three results, of the very first page of Google SERP (Search Engine Ranking Page), you won’t get enough traffic, right?

As you can guess, there’s heavy competition in the SERP for those three spots.

The only way to beat the competition and rank your site in those three spots is through SEO (Search Engine Optimization).

And the first step to SEO is keyword research.

But optimizing your site with keywords is just one part of the puzzle.

You need more and more keywords, content, links, and a fast site to be able to rank in those three coveted spots.

So, with that in mind, I now set to find myself a keyword research tool that will be useful for me and you.

I have the following objectives or goals in mind.

  • It should provide a fair amount of keywords that I can target.
  • It should provide the top contents of my competitors for those keywords.
  • It should provide the backlinks of my competitors that I can target.
  • It should not be very costly.

I found many keyword research tools – some free and others paid.

But I found the free ones to be very limited in many ways.

Either they provided very limited keywords or they didn’t have any search volumes at all.

You can take a look at AnswerThePublic and Keyword Shitter and see what I mean.

There were limitations to the number of searches too.

In fact, Ubersuggest limited me to just 3 searches per day.

Yikes!

And none of them provided all the ways to reverse engineer my competitors.

I could use AHREFS or SEMRUSH, which are the gold standards for the industry, but they are too costly for me.

So, as I ran out of free options, I started looking at some of the paid apps which were not as costly as AHREFS or SEMRUSH. And does a decent job.

KWfinder seemed to be quite affordable to me and seemed to have all the features that I wanted.

So, let’s find out whether it will be good for all of us.

What is KWFinder?

KwFinder is an online app (SAAS) for keyword research.

kwfinder review
Fig.1 KWFinder Dashboard

It is one of the 5 apps for SEO from Mangools, a company based in Slovakia, European Union.

The other apps, besides KWFinder, which are part of the SEO research suite from Mangools are SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

Each of these apps is hosted separately but works under the same login.

KWFinder is the app for doing one aspect of SEO which is keyword research.

It has 4 tabs at the top – Search, Import, Lists, and History.

In the Search tab, you need to put the seed keyword into the tool, the country you are targeting, and the language of your website (see Fig.1).

You will get tons of keywords that people are searching on Google (Fig. 2).

keywords from kwfinder
Fig.2 The Keywords – Related Keywords, Autocomplete, and Questions

You will get three types of keywords – Related Keywords, Autocomplete, and Questions – arranged in three separate lists (Fig. 2).

The lists will provide the following information about the keywords:

  • The Related keywords that people are searching for.
  • The keywords suggested by Google, which are called Autocomplete.
  • The Questions type of keywords that people are asking on Google, which shows up in the SERP under “People also ask”.
  • The bar graph of the search volume for all the keywords for the last 12 months.
  • The average search volume for all the keywords for the last 12, 6, and 3 months respectively.
  • The CPC (Cost Per Click) for the keywords. This is the average price that people are bidding for the keyword in Google Ads.
  • The PPC (Pay Per Click) for the keywords. This is the amount people are paying for each click to Google.
  • The KD (Keyword Difficulty) score for the keywords. This is a metric developed by Mangools to get an idea of how difficult it will be to rank on the first page of Google for the keyword.

You will also get an overview of the Google SERP for the keyword you select from the list, ranked from number one onwards (Fig.3).

kwfinder serp overview
Fig. 3 The SERP Overview

You will also get a bar graph of the monthly search volume for the keyword you select from the keyword list on the left, and a pie chart of the KD (Keyword Difficulty) score (Fig.4).

kwfinder keyword difficulty
Fig.4 The Keyword Difficulty chart and the monthly Search Volume chart

If you click the filter button on the left above the keyword list, you will get a pop-up for filtering the keywords (Fig. 5).

kwfinder keyword filter
Fig.5 The Filter Pop-Up

You can filter the keyword result by the minimum and maximum values of the Search Volume, CPC, PPC, Keyword Difficulty, Estimated Traffic, SERP Position, and Number of Words.

You can also filter the list by including or excluding some words in the keywords that you are looking for.

Besides getting keywords by putting a seed keyword, you can also get the keywords of a particular site, for example, your competitor, by typing the URL of the site (Fig.6).

kwfinder domain search
Fig.6 Domain Search

You will get two lists of keywords – organic and paid.

You will also get all the details of the keywords such as the Position the keyword is ranking for in the SERP, the Search Volume, EV, CPC, PPC, and KD.

You will also get the SERP overview for each of the keywords along with the monthly search volume bar graph and a pie chart of the KD score.

In the Import tab (Fig.7), you can import a list of seed keywords that you have in .csv or .txt formats and find a list of Related, Autocomplete, and Questions keywords.

kwfinder import tab
Fig.7 The Import Tab

On clicking the Lists Tab a pop-up will open up (Fig.8).

You can create a list of the keywords that you have selected from the results and save that list here.

kwfinder list tab
Fig.8 The List Tab

And in the History tab (Fig. 9), you can see all the searches you have performed in the past and get the list of keywords for them again.

kwfinder history tab
Fig.9 The History Tab

You can access the other SEO apps from the Hamburger menu of KWFinder on the top-left corner

kwfinder menu
Fig.10. The menu

Let’s take a brief look at some of the other apps that you can access from the KWFinder app.

The SERPChecker app (Fig.11) gives different metrics of all the sites ranking in the SERP for a keyword.

It shows different metrics as – LPS (Link Profile Strength), DA (Domain Authority), PA (Page Authority), CA (Citation Flow, developed by Majestic), TF (Trust Flow, developed by Majestic), the number of Facebook shares, Alexa Rank, number of external backlinks the site has, RD (the number of referring domains the site has) and number of referring IP addresses the site has.

serpchecker
Fig.11 The SERPChecker App

The SERPWatcher app (Fig.12) keeps track of the rankings of your keywords in the Google SERP for both desktop and mobile.

serpwatcher
Fig.12 The SERPWatcher App

The LinkMiner app (Fig.13) shows all the backlinks for a site.

So you can either get the backlinks of your own site or the backlinks of your competitors.

The backlink list also shows the Anchor text of the backlink.

You can get both the DoFollow and NoFollow backlinks for a site.

linkminer
Fig.13 LinkMiner

The backlink list also shows the Citation Flow, Trust Flow, number of External Links, number of Facebook shares, Alexa Rank, backlink path, and the Link Strength.

You can also filter the results by each or some of the metrics.

The SiteProfiler app (Fig. 14) shows details of a domain when you type a URL.

siteprofiler
Fig.14. The Top Content tab of the SiteProfiler tab

It has four tabs – Overview, Backlinks, Top Content, and Competitors.

The Overview tab shows the Domain Authority (DA), Page Authority (PA), Alexa Rank, Referring IPs, Citation Flow, Trust Flow, and Facebook shares.

The Backlink tab shows active and lost backlinks of the site for the last 4 months, total backlinks, Link Type distribution, Dofollow Links Ratio, Active links ratio, Referring domains, Referring IPs, Referring subnets, Top Referring Domains, and Anchor Texts.

The Top Content tab shows the top contents of the website under 2 lists – Referring Domains and Facebook Shares.

The Competitors tab shows the competitors for the website according to Shared Keywords, Alexa Rank, Referring IPs, and FB shares.

You can also analyze the competitors further under Overview, Backlinks, Top Content, and their Competitors.

So, as we can see, KWFinder will be useful to find the keywords to write articles for our site.

LinkMiner and SiteProfiler will be useful to analyze our competitors and reverse engineer their keywords, content, and backlinks.

And SERPChecker and SERPWatcher will help us to keep a track of our own keywords and our own website.

Is KWFinder Accurate?

KWFinder gets its data from “multiple providers and well-known industry players, including Moz, Majestic” and more

mangools blog
Fig.15 The Mangools Blog

That is what is written on their website (Fig. 15).

They then use this data to make their own calculations and arrive at the KD (Keyword Difficulty) score.

Well, they do not reveal all their sources, but I guess it’s a trade secret.

However, I have not found any complaint anywhere online regarding the accuracy of their data.

So, they seem to aggregate data from various sources like Google, Moz, Majestic, etc. which can be said to be reliable sources.

So yeah, I would say that KWFinder is pretty much accurate and can be trusted.

Is it easy to use?

I found KWFinder to be the easiest one compared to most other tools.

The UI (User Interface) is neat and free of clutter.

This is mostly because they have separate apps for keyword research, domain research, backlink research, content research, keyword tracking, etc.

It is very easy to operate too.

So, it is perfect for beginners.

Here is what Trustpilot has to say on all the apps of Mangools.

trustpilot review kwfinder
Fig.16 Trustpilot Score on KWFinder

They have given 4 stars out of 5.

That’s not bad!

And here is the score that is given by Trustradius.

trustradius kwfinder
Fig.17 TrustRadius Score on KWFinder

Hmmm…. 5 out of 5 stars. Very Good!

Is KWFinder still Free?

KWFinder is not free.

It is a paid product.

KWFinder is not available as a standalone app. It is a part of all the 5 SEO apps from Mangools.

You have to subscribe to the entire SEO suite.

You can choose between monthly and yearly payment plans.

You can get a Free trial for 10 days when you sign up.

If you subscribe to one of their paid plans within 1 hour of signing up, you will get a 10% discount on any plan.

kwfinder discounts
Fig.18 The Discounts on upgrading

And if you choose any of the annual plans, you will also get a 44% discount.

Here is the pricing plan of the entire Mangools SEO suite of apps, consisting of KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

Mangools Pricing

Annual Payment Plans

  • Basic
  • $ 29.90/month
  • 100 searches for every 24 hours
  • 200 keywords per search
  • 25 searches for competitors keywords
  • 100 SERP searches eery 24 hours
  • Tracked Keywords – 200 per day
  • 100,000 Backlinks per month
  • 20 Site lookups per day
  • Devices -1
  • Sign Up
  • Premium
  • $39.90/ month
  • 500 searches every 24 hours
  • 700 Keywords per search
  • Unlimited searches for competitor keywords
  • 500 SERP searches every 24 hours
  • Tracked Keywords – 700 per day
  • 500,000 Backlinks per month
  • 70 Site Lookups per day
  • Devices – 3
  • Sign Up
  • Agency
  • $79.90/month
  • 1200 searches every 24 hours
  • 700 keywords per search
  • Unlimited searches for competitor keywords
  • 1200 SERP searches every 24 hours
  • Tracked Keywords – 1500 per day
  • 1,200,000 Backlinks per month
  • 150 Site Lookups per day
  • Devices – 10
  • Sign Up

Is Mangools any good?

Yes. I found all the apps of Mangools to be very good and easy to use.

It pulls or shows the data pretty fast too.

They use trusted sources for getting data, so they can be relied upon too.

The cost is very much affordable and perhaps one of the lowest in the industry.

So, the apps are ideal for any beginner starting their blogging career.

I also didn’t found anybody complaining about their support. But frankly, I have not used their support myself yet.

So here’s my view of KWFinder from my own research.

PROS

  • Great UI (User Interface).
  • Very easy to work with.
  • Highly Intuitive.
  • Easy to get Related, Autocomplete and Questions keywords.
  • Lots of metrics.
  • Great for reverse engineering competitors.
  • Good for tracking keywword ranks
  • Highly affordable.

CONS

  • Limited number of keyword suggestions.
  • Restrictions on daily lookups for keywords.
  • Restrictions on keyword tracking.

Although you get 200 keywords each for Related keywords, Autocomplete keywords, and Questions keywords in the Basic plan, I don’t think it will be hard to write articles, especially when you are just starting out.

You can get more keywords by researching your competitors too.

And you can always upgrade and get more keywords if you need them.

But, an advanced user may find the list of keywords insufficient compared to the tools like AHREFS or SEMRUSH, or SurferSEO.

But please beware of the prices of these apps. They are huge for any beginner.

The metrics are pretty exhaustive for both beginners and advanced users.

Compared to tools such as LongTailPro, SEOcockpit, and Ubersuggest, KWFinder may have fewer features here or a little more features there, but it is way better in terms of UI and ease of use.

I have compared KWFinder with Ubersuggest and LongTail Pro.

I have not compared it with AHREFS or SEMRUSH, simply because I could not afford them.

So, here’s what I found.

KWFinder Ubersuggest LongTailPro
Keyword Lookups (24 hrs.) 100 100 NA
Keyword Suggestions 200 X 3 20000 800/24 hrs.
Competitor Keywords 25 20000 NA
SERP Lookups (24 hrs.) 100 NA 800
Tracked Keywords (Daily) 200 100 30
Backlinks (Monthly) 100,000 2000 NA
Site Lookups (24 hrs.) 20 20 NA
Devices 1 NA 1
Price $29.00/month $12/month $24.75/month

Although Ubersuggest provided the highest number of keyword suggestions, competitor keywords and has the lowest price tag, it does not give all the metrics as KWFinder.

Same for LongTailPro.

And KWFinder just blew away Ubersuggest and LongTailPro on the number of backlinks you can get.

I also didn’t find the data sources of Ubersuggest and LongTailPro mentioned in their websites, as KWFinder did.

I also didn’t found the UI of both Ubersuggest and LongTailPro very appealing.

So, overall, I wanted to go with KWFinder and the other apps from Mangools for their data reliability, ease of use, and UI.

Alternatives

I am quite satisfied with what I see on KWFinder and all the other apps from Mangools.

I don’t have a huge requirement for keywords. So, I can live with the 200 keyword suggestions that it gives in their basic plan.

It is in fact actually 600 keywords for the three types of keywords it gives out.

I will also get more keywords by researching my competitors.

If I need more, I can upgrade to their Premium plan later which gives 700 keyword suggestions and unlimited competitor keywords.

However, if you need more keywords, you can go for SPyFu which gives unlimited keyword suggestions for $39 per month.

How do you make a decision about whether to buy it?

I am sure you understand that keyword research is an absolute must if you want to get traffic to your blog.

But, there is no need to fear when you are just starting out.

Keyword research does not have to be tough if you have the right tools.

And if you know the process.

To me, finding long-tail keywords, reverse engineering my competitors for more keywords and content, and internal linking are the most important aspect of SEO.

I can do all these with KWFinder.

I have a plan. Here it is.

buy kwfinder

KWFinder does not cost a lot.

And most importantly, it has everything I need, to get the long-tail keywords that I want to write my articles on.

So, I will definitely go for it

Should you buy it directly from the company?

Never ever buy anything I recommend directly from the company.

If you do not want to buy from my affiliate link for any reason, at least search for other affiliates and see what they have to offer.

What do you get if you buy through me?

Hey, I want to tell you, that I always give away useful bonuses when you buy anything through my link.

I do not write articles for sake of money alone. I write for 2 reasons –

  • I love to write.
  • I love to help.

And my bonuses are a way for me to say “Thank You for clicking my link”.

Ok, check what I have for you if you buy the Mangools SEO suite through me

kwfinder bonus

Conclusion

KWFinder is great for someone who is just starting out on his/her blogging career.

I think KWFinder is a highly underrated app in the SEO world.

All the 5 apps from Mangools have great UI and are very useful for everything related to SEO.

And they are definitely very much affordable for everyone.

It certainly does not pack every bell and whistle like the high-end SEO tools out there, but I believe that you do not need to use everything when you are just starting out.

You can rank your site on those coveted spots with the right keywords with low competition.

KWFinder can surely find those keywords for you, as per my research and experience.

But here is a little caveat if you decide to buy KWFinder.

The KD score is great to assess whether the keywords are good to target or not, but I would take that as a guide only.

The real thing when doing your keyword research is to find the long-tail keywords with high search volumes.

And reverse engineer your competition, if you want to beat them.

The SERPChecker and the LinkMiner will be particularly useful, besides KWFinder, to do that.

So, yeah, I would go for KWFinder for sure.

Will you?